S&L was contacted by Grey to direct five ads with producer Lou Smith, with profile pieces on four key players: Billy Slater, Cam Smith, Cooper Cronk, Ryan Hoffman and coach Craig Bellamy of NRL's Victorian based team, Melbourne Storm. S&L also contributing to the print/stills campaign which was an integrated idea of the from Josh and Sharon at Grey. See write up here on Mumbrella. The Sun Herald article above notes NRL Chairman, John Grant's thougths and that the ads made by S&L will replace the NRL brand campaign featuring Bon Jovi in Melbourne. Thanks to everyone involved.
Below the director's cut of Craig Bellamy.
And the supporting print campaign.
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